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 homes  as unique as you 

2. Set your price to show up in Web searches. A  recent study analyzed how online search filters affect traffic to a listing. Because real estate sites filter on price in $25,000 or $50,000 increments, listings priced at or below active thresholds — $249,900 rather than $250,000, or $429,900 rather than $430,000 — get as much as 7.1 percent more online visits.

3. Debut on Friday. One  analysis of  online traffic for 119,079 listings across seven markets found that listings that debut on Friday get on average 7.7 percent more visitors in their first seven days than those that debut on the worst day, Thursday.

4. Examine your motivation. According to several academic studies, motivated, active sellers are able to sell their property as much as 30 percent faster than those just testing the market.

5. Market the property online. Your REALTOR® should promote your listing on several Web sites beyond the local Multiple Listing Service which will drive a significant number of new online visits to a property each day.   A study found that syndicating the listings on REALTOR.com, Zillow, Truila, Craigslist  and other  local classifieds resulted in more online traffic to the property each day.

6. Occupy or Stage the Home. A recent study  found that vacant homes were 9.5 percent more likely to undergo a price reduction.   Leave the home during open houses or showings.  Buyers can more easily imagine the home as theirs without the homeowner present.


7. Wait to list your property until neighboring foreclosures are off the market. According to a report from the Center for Responsible Lending, a foreclosure costs neighboring home owners an average of $5,000 when listing their property.  Foreclosures are not as common as they were in the 2009-2012 market but some still exist.  Your REALTOR®  can let you know if there are any recent foreclosures in your neighborhood.

 Everyone Who Owns Real Estate Should Know

Their Property's Value

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Listing Presentation
  • Our Plan for Success

     

    The goal of our online marketing strategy is to create demand among multiple qualified buyers so they compete to buy your home.

     

  • Custom Website for Your Home

     

    The core of our marketing strategy is your custom website. With its unique website address, buyers have direct access to HD photos and information about your property.

    see sample

  • Your Online Commercial

     

    We'll produce a full-motion virtual tour that will be featured on your website and also broadcast to key real estate search sites.

    see sample

  • HD Panoramic Tours

     

    If you desire, we'll produce a panoramic tour for the main rooms of your property. This is a dynamic way to give depth and perspective to your home, allowing buyers to imagine living here.

    see sample

  • Aerial Photography and Mapping

     

    Another key feature is pinpoint mapping with bird's eye aerial views from Bing and Google street views. These tools give buyers valuable information about your property and the surrounding area.

     

  • Mobile Marketing on Demand

     

    We've reserved a unique text code for your home. Buyers can text to receive photos and information on their phone, and I will receive a text and I'll follow up. Try it, Text "##TEXT-NBR##" to 79564

     

  • QR Code for Your Property

     

    Today's tech savvy consumer can scan this code to get photos and details about your property. We will produce a separate QR code to track the responses from the various media we use.

     

  • Custom Signage to Attract Buyers

     

    A color sign, produced specifically to promote your home, features your text code, QR code and property website address. Drive-by buyers can get instant info with a quick scan or text.

     

  • Color Flyer for Buyers

     

    Buyers can download and print a flyer about your property directly from your website. It includes the text code so they can quickly retrieve more photos and details on their phone.

    see sample

  • Broadcasting Your Property

     

    Since 90% of homebuyers start their search online, we will market your property on key real estate sites including Zillow, Trulia and more. Your listing will also be featured on eLookyLoo.com.

     

  • Optimizing for Google

     

    Through strategic use of meta tags, keywords and a unique SEO page coded just for your home, we help your property rank well in Google searches.

     

  • Your Home on YouTube

     

    YouTube is the second largest search engine online, so it's critical that your home is featured on this channel. Your video will be on YouTube within hours after we launch your website.

     

  • Tapping Social Networks

     

    We make it easy for viewers to spread the word about your property through one-click buttons on your website for email and social posting.

     

  • Featured Property Status

     

    To further draw buyers to your website, I will feature your property on my personal website, as well as my Facebook business page.

     

  • Reaching International Buyers

     

    International buyers continue to invest in U.S. property. Your property will be accessible to them online, and your website can be instantly translated into eight languages.

     

  • Email Just Listed Announcement

     

    To stimulate immediate interest in your home, we will email an announcement, with a link to your website, to key agents and buyers about the availability of your property.

     

  • Thank you for your time!

     

    Please let me know what questions you have, and when we can get started marketing your property.

     


Callie Johnson
Advanced Real Estate & Property Management
Mobile: 801-872-3711
Office: 801-738-8315
Request Online Home Value Update

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7 Tips For Home Sellers



1. Don't overprice your property. According to an academic study of thousands of  listings, homes priced right in the beginning are currently getting multiple offers and some are over list price, whereas homes starting out a "little high" then reducing later... sold for 88 percent less than the initial list price.